The Historic Trail Regions campaign was originally developed to help Texans appreciate the history all around them. But spread among ten regional authorities, the initiative was unfocused. The State needed a fresh, relevant message that transcended Texas stereotypes. And while Texas claims countless historical eras from Spanish exploration to the oil boom to NASA, folks didn't want a classroom lesson. So we created an adventure to experience on their own terms: Texas Time Travel.
The Texas Time Travel site gave explorers various ways to navigate: Region, historical era, theme, holiday and more. They could even plan a spontaneous trip based on their location and free time. We enabled our clients to build upon the platform and to cross index with the ten Trail Region sites we also redesigned.
The campaign premiered in the Texas 175th anniversary issue of Texas Monthly. The ad series appeared in various targeted publications and web site page takeovers.
