The brand's strategy revolved around fundamental pillars of health, family and finance.
Not easy stuff to talk about, let alone offer advice on. Thankfully we enlisted the master of candid counsel.
Not easy stuff to talk about, let alone offer advice on. Thankfully we enlisted the master of candid counsel.
E-blasts went out inviting existing and potential policyholders to visit the campaign site. It wasn't long before Steve was streaming around the country, offering unsolicited yet invaluable wisdom.
Have I mentioned how incredible this client was? An idea originally conceived as a screensaver grew into 48 individual 90-second episodes — and thanks to a brilliant team, produced start to finish within four months.